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Women's Financial Literacy: Why Women Are the New Face of Wealth

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Financial literacy for women has never been more important. Today, women are earning more, leading more businesses, inheriting greater wealth, and taking a larger role in household financial decisions than previous generations. In fact, research from firms like McKinsey & Company project that women will control a growing share of wealth in the coming years, making them one of the most influential forces in personal finance.

At First State Bank and Trust (FSBT), we work with individuals and families throughout the St. Croix Valley to build financial confidence and create long-term strategies for their goals.

Whether you're beginning your investing journey, planning for retirement, or navigating a major life transition, understanding the unique financial challenges and opportunities women face can help you make informed decisions.

Key Takeaways

  • Women are expected to control an increasing share of wealth in the coming decades.
  • Financial literacy can help women close confidence gaps around investing and retirement planning.
  • Career breaks, longer life expectancy, and caregiving responsibilities can impact long-term financial outcomes.
  • Retirement planning for women often requires additional savings strategies.
  • Spousal IRAs can help non-working spouses continue building retirement savings.
  • FSBT offers local financial guidance and wealth management resources for women in Minnesota and Wisconsin.
 

Why Are Women Becoming the New Face of Wealth?

Several trends are reshaping the financial landscape.

Women are increasingly:

  • Leading businesses and entrepreneurial ventures
  • Serving as primary household financial decision-makers
  • Managing inherited wealth from parents and spouses
  • Building careers in higher-paying industries
  • Taking a more active role in investing and wealth planning

As these trends continue, wealth management for women is becoming a more important conversation. Financial institutions and advisors are recognizing that women often have different financial priorities from men, including long-term security, family planning, caregiving responsibilities, and legacy goals.

According to a report from McKinsey & Company, women in the United States are expected to control a significant portion of the country's wealth by the end of the decade. This shift highlights the importance of financial education and proactive planning.

Closing the Gender Wealth Gap

While progress has been made, women still face unique financial challenges.

Several factors contribute to the gender wealth gap:

  • Wage disparities over a lifetime
  • Career breaks for caregiving responsibilities
  • Longer life expectancy
  • Lower average retirement savings balances
  • Greater likelihood of managing finances independently later in life

The financial impact of career breaks can be particularly significant. Even a few years away from the workforce may reduce retirement contributions, employer matches, and long-term investment growth.

Understanding these realities can help women take proactive steps to strengthen their financial futures.

Why Women Often Need to Save More for Retirement

One of the most common questions in retirement planning for women is: "Why do women need to save more than men?"

The answer often comes down to longevity.

Women generally live longer than men, which means retirement savings may need to last for additional years. Healthcare expenses can also increase later in life, creating additional financial demands.

How Much Should a Woman Save for Retirement?

The right number depends on individual goals, income, and lifestyle expectations, but many financial professionals recommend:

  • Contributing enough to receive any available employer match
  • Increasing retirement contributions as income grows
  • Maintaining an emergency fund alongside retirement savings
  • Reviewing retirement goals regularly

Working with a financial advisor can help create a strategy tailored to your circumstances and timeline.

What is a Spousal IRA and How Does it Work?

A spousal IRA is a valuable retirement planning tool for married couples.

If one spouse earns income and the other does not — such as a stay-at-home parent — the working spouse may be able to contribute to an IRA on behalf of the non-working spouse, subject to IRS eligibility requirements.

Potential benefits include:

  • Continued retirement savings during career breaks
  • Tax-advantaged growth opportunities
  • Increased household retirement assets

For women who temporarily step away from the workforce, spousal IRA rules can help keep long-term retirement goals on track.

How Women Can Overcome the Investing Confidence Gap

Research consistently shows that women can be highly successful investors, yet many report feeling less confident about investing than men.

The good news is that confidence often grows through education and experience.

A Three-Step Approach to Building Investing Confidence

  1. Start Small: You don't need a large amount of money to begin investing. Automated savings plans and fractional investing options can help individuals get started gradually.
  2. Focus on Goals, Not Headlines: Instead of reacting to daily market fluctuations, connect investing decisions to long-term goals such as retirement, education funding, or wealth building.
  3. Talk With a Local Advisor: A conversation with a trusted financial professional can provide personalized guidance and help answer questions without pressure or obligation.

Financial Literacy Resources for Women in the St. Croix Valley

Women seeking financial education and networking opportunities in the Stillwater, Minn., and Hudson, Wis., area may find value in local professional organizations and community groups, and other regional business networking events.

Local financial guidance can also be helpful when navigating life transitions such as:

  • Divorce
  • Widowhood
  • Career changes
  • Business ownership
  • Retirement planning

For those seeking personalized support, FSBT's Wealth Management services can help women create strategies aligned with their goals and circumstances.

Additional Ways Women Can Strengthen Financial Wellness

Financial literacy extends beyond investing.

Women may benefit from regularly reviewing:

Emergency Savings

A dedicated savings account can provide flexibility during unexpected life events and reduce reliance on debt.

Insurance Coverage

Women are often underinsured relative to their financial responsibilities. Reviewing life insurance and related coverage can help protect loved ones and long-term goals.

Estate Planning

Trust and estate planning can help ensure assets are managed according to your wishes and support future generations

FAQs

What is the gender wealth gap?

The gender wealth gap refers to differences in accumulated wealth between men and women, often influenced by income disparities, career interruptions, caregiving responsibilities, and retirement savings patterns.

Why do women need to save more for retirement?

Women generally have longer life expectancies and may spend more years in retirement, requiring additional savings to support future expenses.

What is a spousal IRA?

A spousal IRA allows a working spouse to contribute to an IRA for a non-working spouse, helping both partners build retirement savings.

How can women become more confident investors?

Starting with small contributions, focusing on long-term goals, and seeking professional guidance can help increase investing confidence over time.

Build Your Financial Future with FSBT

Women are playing an increasingly important role in shaping the future of wealth, investing, and financial decision-making. Whether you're building savings, planning for retirement, or exploring investment opportunities, financial literacy can provide the foundation for long-term success.

At First State Bank and Trust, we're proud to help individuals and families throughout Stillwater, Hudson, and the surrounding St. Croix Valley communities navigate important financial decisions. Explore our wealth management services, personal savings options, and trust and estate services to learn how we can support your financial goals.


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